Lingo is a packaging concept for an imaginary product. Imagine a small little chip that you can place in the palm of your hand and within minutes learn to speak an entirely new language. Although the product might be imaginary, the package is far from it. Each language is visually depicted with a pattern representing a cultural symbol that illustrates its country of origin. Chinese, French, Hindi, Italian, and Spanish are five languages that represent a system of packaging for this product. A system that is applicable to any new language that the product expands on teaching.
packaging / branding / logo
This is my redesign project of Michael Kroeger's book, Paul Rand: Conversation with Students. The objective was to dissect Paul Rand's theories and apply them to a new design of the book. The layouts represent the content as well as follow my interpretive theme.
Ombra, meaning shadow in Italian, is an illustrative typeface influenced by one of the most influential Baroque painters, Michelangelo Merisi de Caravaggio. The typeface protrudes Caravaggio's rebellious personality, deep interest in light and shadow, and the authentic time period in which he lived. Through this typeface, I demonstrate how art history allows us to keep some of world's most innovative ideas alive.
This architect book design was influenced by a modern architect, Walter Gropius. The book translates Gropius' modern and simple style. The grid system for the layout of the book was influenced by Gropius' window facade of the famous Bauhaus Dessau.
The content introduces some of Walter Gropius' famous architectural successes and theories regarding design. As a plus to the reader, the book provides a one of a kind Bauhaus blue print poster.
This project was focused on rebranding an existing organization which struggles to visually communicate their message. The objective was to create a mark that illustrates the organization's mission to influence a greater human footprint in urban wildlife rescues.
This project is a collection of 10 informative squares that portray some facts regarding the Israeli-Palestine conflict during the last decade. The challenge behind this project was to discover numerical facts and translate them visually for the viewer. Some of the facts inform of United State's involvement in the conflict, while others inform of conflict between the two national identities.
The second part of this project was to design a package that holds the 10 squares. The idea behind the package was to use an ammunition box container with the phrases, "SHIP TO ISRAEL" and "give 'em hell" stencil spray painted on the box in order to portray United State's direct funding and involvement in the conflict. In order to translate to the viewer a small chunk of what people of Palestine experience on daily basis, I have filled the box with real bullet shell casings.
The final part of the project was to translate a numerical fact about the conflict using audio and motion graphic. In order to produce my timelapse animation, I have photographed exactly 100 photographs and complied them into a short animation video.
This infographic depicts the 40 deadliest football (aka soccer) matches played according to records. The goal of the infographic was to break down the causes and associations responsible for such disasters.