Lingo is a packaging concept for an imaginary product: a computer chip that unlocks the potential of a new language after holding it in your palm. Imagine a small little chip that you can place in the palm of your hand and within minutes learn to speak an entirely new language. Although the product is mere fiction, the package is far from it. Each language is visually depicted with a pattern representing a cultural symbol that illustrates its country of origin. Chinese, French, Hindi, Italian, and Spanish are a small set of languages that foreshadow a whole packaging system for this product. A system that is applicable to any new language that the product expands on teaching.
packaging / branding / logo
Lingo is a packaging concept solution for a fiction product. Imagine a world in which a micro chip can be placed in the palm of your hand and within minutes you are speaking a new language. Although the product idea is imaginary, the packaging is far from it. Each language is part of a branding system that highlights cultural symbol pattern giving a visual insight into the country of origin. Chinese, French, Hindi, Italian, and Spanish are five of many languages that the product is offered in and serve as a sample of the expanding brand system.
